MUSKAAN DHINGRA
Brand Designer
5 months - Current
Photoshop, Illustrator, InDesign, Figma
Creative Lead
VMI Collective
In Three Key Parts
Emerging ventures under VMI lacked distinct brand identities to communicate their unique purposes, resulting in diluted messaging and limited recognition within their respective audiences.
VMI operates as a master organization that incubates and supports mini-startups and initiatives across three main domains: service at scale, intellectual property & platforms, and community-driven learning. My work helped unify these diverse entities under a coherent ecosystem, creating a structured and recognizable family of brands that connects people and ideas across the collective.
I designed and developed cohesive brand identities for multiple nested organizations under VMI, ensuring each had a clear visual and conceptual language that reflected its mission while remaining connected to the parent company.
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